The new Rainbow Wummis sour come from the other end of the spectrum and expand the colorful flavor spectrum of lemon, black currant and strawberry with another shade: more power, because sour!

In 1922, 29 year old German candy maker Hans Riegel introduced a revolutionary new product to candy fans in his native Bonn: the gummi bear. Besides gummi bears, Haribo has also introduced well known sweet treats such as licorice snails (Lakritzschnecken) and marshmallow candies.  As a family business in its third generation, Haribo celebrated their 100 year anniversary in 2020 and 100 Years of Goldbears in 2022.